Say it with us: #NoNeoNFTs

Hello, there! Pardon the interruption. Before you get on to Jellyneo, we have something important to share with you.

On September 22, 2021, the Neopets Metaverse was unveiled as an NFT project in collaboration with JumpStart, Cherrypicks, and Moonvaults.

From the moment of launch, Neopians took to the Neoboards and social media to denounce the project, citing complaints about NFTs in general and details specific to the Neopets Metaverse project.

The Neopets community overwhelmingly rejects the Neopets Metaverse NFT project, and we at Jellyneo are standing in solidarity with this protest. Read on to see why this project is not a good investment or adaptation of the Neopets brand. And learn how you can join in on the protest.

What are NFTs?

Here is the definition of NFT from Wikipedia:

A non-fungible token (NFT) is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable. NFTs can be used to represent items such as photos, videos, audio, and other types of digital files. Access to any copy of the original file, however, is not restricted to the buyer of the NFT. While copies of these digital items are available for anyone to obtain, NFTs are tracked on blockchains to provide the owner with a proof of ownership that is separate from copyright.

A real-world equivalent of an NFT might be a slip of paper saying that you purchased the Mona Lisa, and you can view it in the Louvre Museum in Paris. If Leonardo da Vinci was still alive (and had painted it recently, of course), he would still claim copyright ownership over the Mona Lisa. However, if the Louvre ever shut down, you would no longer be able to view it.

In other words, NFTs are digital slips of paper that name you as the owner of some digital asset. However, you don't own the copyright to the material—the original creator still has rights over your asset. Accessing your NFT asset and maintaining its resale value is also dependent on several organizations remaining online, functional, and in business.

Why don't Neopets players like the idea of NFTs?

No one from the Neopets community asked for them.

You don't own your NFT Neopet—despite the Metaverse claiming it's yours.

A Neopets crypto-collectible project was tried before, and failed.

What are the problems with this particular project?

We have reason to believe The Neopets Team was not involved with the decision to license this project.

The Neopets Metaverse team has caused multiple controversies, from not respecting the Neopets brand to flat out homophobia.

The artwork being used is already available on Neopets.

A new version of Neopia will be created focused solely on purchasing NFTs and giving up control of the Neopets brand.

Here's how you can join the protest:

Want to make sure another project like this doesn't get off the ground in the future? Here are some easy ways to get your voice heard.

❌ Stop spending money on Neopets!

Money talks, as the saying goes. The best way to show Neopets and JumpStart that this type of project is not acceptable is by closing your wallet.

💸 Mint your own NFTopet for free!

Since the artwork being sold by the Neopets Metaverse is so simple, we're using our vast data set from the Jellyneo Wardrobe to "mint" our own NFTs—all for free! Adopt yours below to share on Neopets or social media.

UPDATE: The minting period is now closed! To celebrate, we have decided to "burn" all of our free NFTopets...

📝 Update your Neoboards signature!

We have a nifty Neoboards font that you can use to spread awareness and support the protest. Feel free to customise! If anyone asks, you can direct them to to get it for themselves!

Neoboard font by JN staffer Kayte!

Edit Your Neoboard Preferences »

📢 Voice your opinion on social media!

Neopets has a presence on Twitter, Facebook, and Instagram. We encourage you to post your opinion about the Metaverse NFT project to these pages.

We have pre-written messages below that you can use. Feel free to add your own thoughts, too!


Neopets on Twitter »


Neopets on Facebook »


Neopets on Instagram »

More Reading

The Neopets NFT project has made headlines—and not very good ones.

You can also read additional coverage about the Metaverse project from Jellyneo: