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The Hidden Tower

The Hidden Tower is a shop of enchanted artifacts and powerful weapons, run by the Faerie Queen herself. It stocks the most expensive merchandise in Neopia, which only the richest Neopians can afford.

the Hidden Tower
The Hidden Tower?
You can't miss it.


The Hidden Tower is not labeled on any map (it is hidden, after all). You can find it by clicking in the spot highlighted below in the top center of the Faerie City map or by directly visiting the URL.

Hidden Tower Location


While any account can visit the Hidden Tower, only accounts that are at least four months old can purchase anything there.

You may only purchase one item every 24 hours. If you try to buy another item within 24 hours of your last purchase, you will receive this message: "Error: Sorry, I will only sell one item to you every 24 hours, I don't want to run out of stock!"

Although Fyora claims to be worried about stocking out, this never actually happens for any items.

The tower closes three times per day for stock taking, during which time you cannot make a purchase:

  • 1:00am - 2:00am NST
  • 7:00am - 8:00am NST
  • 10:00pm - 11:00pm NST


Unlike other shops, clicking on an item means you immediately agree to pay the listed price; there is no haggling. However, there are two ways to receive a discount in the Hidden Tower. You may not use both discounts at the same time.

For an idea of how to best use your discount, check out the "What to Buy" section further down the guide.

Every Third Wednesday of the Month: 3% Discount

If your account is over 60 months old, you can visit the tower on the third Wednesday of each month to receive a 3% discount on any item. (This is one of many loyal user perks.) Jellyneo posts a banner on our homepage every third Wednesday of the month to alert you.

Random Event: 10% Discount

If you receive the Hidden Tower random event, you will receive a 10% discount on any one item. This discount is good for the next item you purchase and does not expire until you use it.

If you have the 10% discount available, the monthly 3% discount will not be available to you until you make a purchase using the 10% discount. (In other words, you can't buy something on the third Wednesday of the month with the 3% discount, and save your 10% discount for another day.)

When you have the 10% discount available, the original prices will be struck through, with the discounted prices in red and a special notice from Fyora, as shown below:

What to Buy

If you're wondering which items get you the most bang for your buck, especially if you have a discount, check out our recommendations below.

Price Guide

Sometimes the prices in the Hidden Tower are more expensive than buying from another player, even when discounted! For a full rundown of the market prices of all the Hidden Tower items currently for sale, see our Hidden Tower Price Guide in the Item Database.

Hidden Tower Price Guide »

You could never afford any of these.


There is no "inspecting" the merchandise prior to purchase, and if you click on an item, you will immediately purchase it (assuming you have enough Neopoints on hand).

However, like many expensive things in real life, some Hidden Tower items aren't worth their million-Neopoint price tag. For example, the 800,000 NP Ilere Faerie Doll will make your pet no more happy than a 10 NP Diseased Mechafish will. Similarly, the quality of Battledome weapons sold in the Hidden Tower range from exceptional to merely adequate to questionable at best; below is just one example.

Golden Geraptiku Talisman Sunshine Shield
found in the Deserted Tomb found in the Hidden Tower
3 attack icons, 6 defence icons 3 attack icons, 6 defence icons
cost in Shop Wizard: ~500 NP cost in Hidden Tower: 800,000 NP

Avatar-Related Items

Purchasing any item from the Hidden Tower will earn you the Fyora - Faerie Queen avatar.

Fyora - Faerie Queen

Fyora - Faerie Queen / Guide

Buy anything from the Hidden Tower.

Released: August 14, 2003

To acquire the Queen Fyora avatar, you must allow your pet to play with the Faerie Queen Doll (not to be confused with the doubly expensive Supreme Deluxe Faerie Queen Doll, which will not award the avatar). You do not need to buy it from the Hidden Tower first; you can buy or borrow the doll from other players on the site.

Queen Fyora

Queen Fyora / Guide

Play with a Faerie Queen Doll.

Released: June 2, 2004

The HT - Rich, HT Richer, and HT Richest avatars are only available by having your pet read the Grimoire of the First Order, Grimoire of Prosperity, and Grimoire of Affluence respectively. These items are no-trade and cannot be purchased from or sold to any player; they can only be acquired at the Hidden Tower. Because of this, these items are Jellyneo's most recommended for using any discount!

HT - Rich

HT - Rich / Guide

Purchase the book Grimoire of the First Order at the Hidden Tower and then read the book to your pet.

Released: April 28, 2011

HT - Richer

HT - Richer / Guide

Purchase the book Grimoire of Prosperity at the Hidden Tower and then read the book to your pet.

Released: April 28, 2011

HT - Richest

HT - Richest / Guide

Purchase the book Grimoire of Affluence at the Hidden Tower and then read the book to your pet.

Released: April 28, 2011

Paint Brushes

Four Neopet paint brushes are currently available in the Hidden Tower: Royal, Baby, Darigan, and Maractite. There is also one Petpet paint brush: Royal.

Because the Hidden Tower is the only place you can buy these paint brushes, their prices are fairly consistent even between players. The Baby Paint Brush in particular, because it is considered in demand and easily sold, has become a very commonly accepted equivalent to 600k NP on the Trading Post. This makes them a great choice for using any discounts!

Royal Mortog Royal Petpet Paint Brush Royal Seti

Battledome Items

Battledome items available from the Hidden Tower range widely in quality, but they do include some of the best weapons readily available. While many Hidden Tower weapons in the past were less than spectacular, especially given their high price tag, the current stock includes some exceptional items.

Visit Jellyneo's in-Depth Battlepedia for a complete list of Hidden Tower Battledome items, including descriptions and staff ratings for each item.

Our iDB staff have also compiled a list of the Hidden Tower's most recommended items for battling.

Retired Items

Occasionally Fyora stocks new items, and retires others. Once an item is retired from the Hidden Tower, no more will ever enter the Neopian economy, making them limited and rare. There is one notable exception: the Enchanted Kiko Squeeze Toy is very rarely available from the Rubbish Dump.

You can also find a complete list of Hidden Tower items, both past and present, in our Item Database.

Re-Released Items

On the afternoon of December 9, 2022, TNT added the Neopets 22nd Birthday Stamp to the Hidden Tower at a cost of 3,000,000 NPs. The item is also available from the Neopets 22nd Birthday Goodie Bag, which had retired on November 15, 2022. The item was added without any announcement from TNT.

It is unknown if, when, or what other items may be added to the Hidden Tower as a method of re-release.

History and Lore


The existence of the Hidden Tower was first announced on January 16, 2001 (Y3), and officially opened the following day, January 17.


The Hidden Tower is usually portrayed as invisible, or at least highly magically camouflaged, from the outside, but a classic stone tower from the inside.

Following are some of the artistic interpretations of the Tower over the years:

Xelqued and the Aisha Myriad

The shape-changing Aisha Myriad, now retired from the Hidden Tower, was created by Captain Xelqued, an Alien Aisha, stealing Queen Fyora's most valuable secrets from the Hidden Tower right under her nose.

This bold incident of industrial espionage earned an entry in the Neopedia.

Baelia as Shopkeeper

During the Wraith Resurgence plot, Fyora fell ill and Baelia took over as shopkeeper at the Hidden Tower beginning February 5, 2018. Once the plot concluded and Fyora healed, Fyora returned as shopkeeper.

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This article was written by: Perry & Kenny