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Neopets May 2025 Update Posted


TNT has posted a lengthy update on a wide variety of topics over on the main portal site.

Notably, this format of update is part of a new replacement for the monthly AMAs, which ended in January. The second part of the replacement will be a new Neopets podcast, though no details have been posted on when or how that will be published.

With that, let's get into a summary of this month's updates! (Note: there's a lot of content in the update that is "old news"—already recently reported on by JN over the past few weeks! We're going to skip the details on those and link our relevant updates instead at the end.)

Community Q&A
Two questions are asked, which we'll just reproduce here:

Is Neopets planning a "Rugpull"?
No. Our focus remains on growing the brand and improving the player experience. The passionate TNT team working on Neopets Classic has more than doubled in size over the past two years, and we are working hard to deliver our promise to revive the site.

Meanwhile, the rest of the team has been focused on rebuilding the brand through licensing, collaborations, and other initiatives to ensure Neopets remains relevant and exciting. Our commitment to the community and the future of Neopets is unwavering.

Is Neopets making money with NC releases but not improving the site?
This is a fair concern, and we want to provide more clarity. While it may seem like we are only focused on NC releases, the reality is that we have different teams working simultaneously on engineering, site improvements, and NC releases. In fact, the team working on engineering and site improvement is much larger than the team working on NC.

However, many site and quality improvements may be less obvious because they are tied to fixing issues on an older tech stack, which takes time. For example, we recently improved website loading speed by 35%, a quality-of-life update we hope you’ve noticed and appreciated. We’re continually working on bug fixes, anti-botting initiatives, and more to ensure a smoother, more enjoyable player experience.

Every dollar we make from NC releases and other revenue streams is poured back into Neopets, helping us grow our team and brand. This includes funding events, collaborations, and further development. While we are still a loss-making company, we’re on a much better trajectory compared to two years ago. In fact, we’ve had two months where we broke even, a promising sign for the future.

If you have questions for Dom in either the upcoming podcast or in the next community blog update, you can send them in below (choose the "Question to TNT Dom" option):


NC Mall Revamp Incoming
A preview of the revamped NC Mall has been shared, along with a timeline: it will debut "around late Q2 to Q3 2025", which would be late June to July.


Notable updates include:

  • Wishlist is more prominent
  • One-click purchasing implemented
  • Mobile UI improvements
  • Reorganized shops and new shopkeepers

Site Speed + Botting Improvements
TNT reports that site speed has seen a "35% improvement in website loading speed since January 2025", thanks to backend improvements, query optimization, server upgrades, and more.

They also report that they've seen a "~15% reduction in bot traffic" since Q4 2024, thanks in part to blocking bots coming from data centers at the network level.

Future Roadmap—What's Coming?
Here's what TNT is planning on coming soon:

  • Altador Cup: The Grey Year - a slimmed down Advent-style prize collection event, with a revamped Altador Cup gaming event planned for next year.
  • Enhancements to Jhudora's and Illusen's Quests - new quest prizes (with new Battledome items specifically called out), and a new Premium perk to give more time to find the items requested by the two faeries.
  • Progress on NP/NC Item Conversions - continuing to progress on converting the remaining 7% of unconverted wearables to HTML5, and fixing issues on existing ones.
  • Expansion of the Avatar High Score Table - unsure what this means exactly, but TNT says it will "showcase more players in the rankings, fostering a competitive and engaging community while increasing opportunities to earn the 'Avatar Collector' avatar".
  • Introduction of Invisible Pets to Customisation Spotlight - get ready not to see Neopets!
  • Updates to the Trading Post - converting the Trading Post to the new layout. No enhancements specifically called out.
  • The Void Within: Episode 2 - Lost in the Dark - the eventual return of the plot.

Plus a few real-world updates:

  • The Champions of Meridell Upper Deck TCG expansion is expected in June
  • Neopets will be at San Diego Comic-Con from July 24-27, 2025
  • Neopets returns to Tsun Scoops in August 2025 with new merch
  • Australia's ACMI museum will feature Neopets in a museum exhibition on video games, in Melbourne from September 18, 2025 through February 8, 2026

Other Updates
Here's a list of all the other updates that TNT has included in this month summary that we've already reported on.



There are 78 comments below. Add yours!

Well that sure is a whole lot of information that ranges from “told us nothing” to “that’s a straight up lie.”
by goalkeeper50 on May 22, 2025 10:46 AM NST
"we recently improved website loading speed by 35%, a quality-of-life update we hope you’ve noticed and appreciated." I've been getting nothing but lag, security errors and blank pages but ok sure.
by biediep on May 22, 2025 10:47 AM NST
To be fair, they *are* updating the main website quite a bit, by adding bonuses for people who own Premium. So, you know, monkey's paw sorta stuff...
by bacon on May 22, 2025 10:50 AM NST
"we recently improved website loading speed by 35%"
This is just hilarious considering how terrible the lag was just this morning
by thecrazyoo on May 22, 2025 11:05 AM NST
Tried to submit a question for Dom, but I got an error...

I wanted to ask about the World of Neopets 3D game, and if they still had plans to work on it in the future, or if it has been outright cancelled? I know TNT is busy will a million other things right now, so I am not expecting it to come out any time soon, but I haven't heard a peep about it since I returned to Neopets last year, and I am just curious about their plans with it!
by ninsqueak on May 22, 2025 11:07 AM NST
"...we recently improved website loading speed by 35%..." and yet the lag and glitches still persist. wow

also i find it funny how they answer NO WE ARE NOT A RUGPOOL!!! to a fair concern. like yeah sure we trust you guys. no company that wants to do a rugpool ever says something about their plans, they keep it hidden for reasons
by metallica on May 22, 2025 11:11 AM NST
also @ninsqueak, the world of neopets was cancelled along with the neopets nfts projects iirc. tnt stated they were gonna reuse assets from that or something, but in short it's not coming back
by metallica on May 22, 2025 11:12 AM NST
Did they say anything about broadening the single/double pet colours to other species? 🥺
by 1jediboy on May 22, 2025 11:21 AM NST
“Mobile UI improvements” aka they’re going to make everything ugly and huge
by toru_ on May 22, 2025 11:21 AM NST
@metallica world of Neopets was not cancelled, that was Neopets metaverse.
I wonder if the ixi will be made a zappable species.
by slava on May 22, 2025 11:22 AM NST
Aren't most of the these just a repeat of Q1 roadmap, which was not delivered?
by stormmonarch on May 22, 2025 11:26 AM NST
I believe they're not planning a rugpull, but also it's very funny to have that. Yeah I'm sure if they were planning it, they would definitely say so in the Q&A xD
by amethyst43217 on May 22, 2025 11:27 AM NST
@amethyst43217: What are you talking about? TNT would definitely be honest if they plan a rugpull. We can definitely trust them.
by stormmonarch on May 22, 2025 11:31 AM NST
At least they are acknowledging what people have been talking about. I miss the AMAs.

@metallica/@slava: Yeah, from what I understood, World of Neopets was the project they were working on "using the NTF project assets" and not the NFT project itself. Which is why I was curious if they were still going to do anything with it.
by ninsqueak on May 22, 2025 11:33 AM NST
The update to the NC mall had better have probability rates for the capsules.
by nightshadeswiftswing on May 22, 2025 11:54 AM NST
"the team working on engineering and site improvement is much larger than the team working on NC."

lol then why are the updates in nf 75% NC related? the uptick lately in NC and premium promotions is so overwhelming it makes me want to quit more than the stupid broken website
by orekid on May 22, 2025 12:01 PM NST
Oh goodie, another san diego comicon... more limited edition stamps and avatars that are impossible for 99,9% of legit players to get. It's like they WANT us to buy from the black market.
by godzilla1 on May 22, 2025 12:03 PM NST
okay i guess i'll be continuing with my neo break until "Late Q2 To Q3" or whenever they decide to grace us free / non-nc-paying users with the plot again 😒
by labardoodle on May 22, 2025 12:11 PM NST
Still a loss-making company? With all the new premium perks and new NC stuff?

Anyways, I perceived that 35% these last days. They need to improve a couple more visible things though
by blackmalbec on May 22, 2025 12:11 PM NST
Does this mean May 26th the Space Faerie will be removed from Premium challengers?
by cheezyfrog on May 22, 2025 12:26 PM NST
35% faster? But none of my dailies are even loading right now. Quicker battledome? I can't even take a turn because the weapon buttons don't work. Where did they come up with these numbers?
by gazzletron on May 22, 2025 1:23 PM NST
* Not A Rugpull: Ugh, don't like we're bringing in NFT slang.

* Site Speed: I don't think the site has been that bad as of late for me so maybe I'm seeing the improvement? Though I do also experience some hang times so it's a give-or-take on when the page loads.

* Enhancements to Jhudora's/Illusen's Quests: New prizes are nice with a focus on BD (especially since you gave away their current top prizes so willy-nilly), but I also think their quests still could use an overhaul. While nowadays thanks to the Daily Quest Log high rarity items are more common, I think at least the punishment for failing is still cruel with how some items have increased in cost, the userbase is smaller, and many players are adults who have their own lives and schedule. Maybe instead of dropping all the way back to Level 1 instead you first fall down to a "safety net" level (likely a Level before one that awards a prize) and if you fail that is when you're knocked down to Level 1.

* Updates to the Trading Post: Would be nice if they increased the NP limit (and they don't forget to also increase the limit for the Obelisk Boon).
by pikachu315111 on May 22, 2025 1:28 PM NST
My "we're not running a con" FAQ is raising a lot of questions already answered by the FAQ
by drleevezan on May 22, 2025 1:41 PM NST
Who would admit to a rugpull tho
by sailormoon on May 22, 2025 1:42 PM NST
Anyway, the lag should be their number one concern. A functional site is AT MINIMUM what people require.
by sailormoon on May 22, 2025 1:44 PM NST
@ninsqueak \\ World of Neopets has, for now, been scrapped
by jawsch on May 22, 2025 1:50 PM NST
not good if they think we should feel a 35% difference. it feels like its 1999 sometimes
by galux1616 on May 22, 2025 1:54 PM NST
I want to give TNT the benefit of the doubt (the lag has noticeably improved so brownie points there)... but cmon they've GOTTA see how tone deaf it sounds to go from "we know users feel that we've been focusing entirely on NC items without anything new for free players" to IMMEDIATELY "hey check out the new NC mall! now it'll be easier than ever before for you to give us money!"

Like, I can see that being an honest mistake, but OMG DOM you CANNOT afford to keep tossing PR down the drain my guy
by yayme211 on May 22, 2025 1:58 PM NST
Anybody else noticed this?

https://images.neopets.com/homepage/newstab/neoPAIN-update-2025q2.jpg

Uppercase is mine.
by rosi on May 22, 2025 2:01 PM NST
So basically they're taking away the live AMA so they don't have to see how upset everyone is and deal with threatened premium cancellations, right?

This "update" did nothing to reassure me of anything, aside the fact that they're still shoving nc down our throats (also tone-deaf much saying they're aware of how people feel about so much nc, then saying hey here's a new nc mall give us money)

The improvement of lag is laughable too - site has been VERY laggy lately.
by goldennightfox on May 22, 2025 2:33 PM NST
Please TNT stop calling Neopets dot com "Neopets Classic"

Personally I don't trust Dom as we know his antics as a crypto guy. I don't see any speed improvement, it has been worst lately. Funny the first questio on the Q&A is there's no rugpull considering Don said the same to the crypto bros.
by spongegrundo on May 22, 2025 2:33 PM NST
Updates to the Trading Post - converting the Trading Post to the new layout. No enhancements specifically called out.

I'd settle for the old layout if it was a reliable way to actually trade items (and if they vanished actually get them back!)
by pd_what on May 22, 2025 2:36 PM NST
One thing that has not been discussed, but that worries me a bit, is whenever I have to login the site again and it forgets about my language preferences back to my PC language — against my will (since not using English gets... buggy) — the only effective way of reverting it is changing the language at the NC Mall (changing in other "classic areas", such as our shop, don't work quite as well). With NC Mall changing to the new style, I guess we're doing some more mental gymnastics.
by minhocafrita on May 22, 2025 2:38 PM NST
This management is running the site like it's a dilapidated arcade, and all focus is on the predatory shiny claw prize machine (mystery caps).

This whole wall of text reads like an echantment to keep the coins going into the claw machine, and not draw eyes to the facility's ongoing neglect.

by pancake on May 22, 2025 2:52 PM NST
I have definitely noticed a huge improvement in site loading speed lately. Not sure why others haven't, but it's been very noticeable for me. I keep fearing a return of the lag, but so far so good.

@ orekid - "then why are the updates in nf 75% NC related" I feel like they answered that in their message, but they probably could have been clearer.

As someone who has worked in web development I can tell you, cranking out assets and tying them to an ecommerce system is something artists can practically do in their sleep. Developing new features - and especially reworking anything that involves old code - is infinitely more complicated and time-consuming. Making even the smallest changes to old code can easily take weeks or even months. Changing the options on an old web form, for example, and making sure they accurately feed into the correct databases or trigger the correct actions, can take months. For something that users would only experience as a slight tweak to the UI.

And frankly this is something I find incredibly frustrating from Neopets users. This constant perception that TNT is only working on NC and Premium and isn't putting any effort into the site at all. It's just not true at all, and reflects an ignorance of how work is distributed across a team, and of the differing levels of complexity of the work involved.

Re: The NC Mall getting a revamp before some of the other areas of the site... yeah, a cynical person can say, "See, they're focusing on cash features at the expense of the rest of the site," but given a bit more thought it becomes abundantly obvious why the NC Mall should be a priority. Not only is it one of the major sources of revenue for the company, it's also a potential major source of liability for the company. When people are paying real money for products, they (rightfully) expect that process to be fair, transparent, smooth and error-free. Not only is there a potential for lost sales due to the absolute dumpster fire that se
by neolodgeism on May 22, 2025 3:30 PM NST
They literally already did a rug pull with the NFTs/Metaverse
by beffy on May 22, 2025 3:33 PM NST
The things I'm most excited about from this update:

* More customization items being fixed and/or converted to HTML5. I'm so happy to see this work continuing. A LOT of items have been fixed and converted already, and I'm glad they still have this as a priority.
* Expansion of the avatar high score table. This is LONG overdue! Really looking forward to seeing what they do with this.
* The fact that they're starting to break even more and more. This is a huge relief, and I hope it continues.
* Invisible pets in customization spotlight - this will make for some very interesting entries, no doubt.

The things I'm skeptical about from this update:

* Podcast - do we really need a podcast? And do we trust them not to make a dismally cringe one? Hmmm...
* Altador Cup - This is starting to sound like one of Tales of Dacardia apology prize calendars. I'll take the prizes, but I'm feeling less excited about AC every time they talk about it.
* Jhudora/Illusen quests - I couldn't possibly be less interested in them. Good new for people who are into them, but I'm not one of them.
by neolodgeism on May 22, 2025 3:40 PM NST
Glad I'm not the only one who thought this was a whole lot of nothing.
by infernodragon02 on May 22, 2025 3:43 PM NST
that 35% is a damn lie and they know it
by kaligirl1215 on May 22, 2025 5:11 PM NST
@minhocafrita: Just tack on ?lang=en to any page URL after the phtml and it will change your language for you to English! (If I'm reading your post right--otherwise sub "en" for the language code you want.)

For example: https://www.neopets.com/nf.phtml?lang=en
by dave on May 22, 2025 5:12 PM NST JN Staff
It's just a straight up money grab at this point and extremely disappointing. No one cares about the NC Mall or NCs.
by sasquatch253 on May 22, 2025 5:12 PM NST
Still bots in the Wishing Well. I will believe it when we have actual winners.
by zenopeltis on May 22, 2025 5:12 PM NST
So... they thought that the live AMAs were not interactive enough and felt too rehearsed, and figured the solution was a... *checks notes* pre-recorded podcast with no interaction at all. Got it.
by meepydom on May 22, 2025 6:16 PM NST
Oh, I wish there were more non-NC related updates we could look forward to.. everytime I think we're finally getting some exciting news, it ends up having something to do with NC mall or premium perks. I understand that the money has to come from somewhere, but I miss having creative events and puzzles for us to just have fun and feeling truly rewarded based solely on our efforts like the Altador plot. And I don't think they will be focusing on that anytime soon
by star_sally_ on May 22, 2025 7:59 PM NST
i mostly use the website in desktop, and that nc mall "revamp" screenshot is... scaring me
by felinegurl on May 22, 2025 8:11 PM NST
nc mall redesign giving huge "graphic design is my passion"

has anyone on the team ever heard the term "visual hierarchy"

if they have, do they know what it means and why it's important
by purrmeister on May 22, 2025 8:18 PM NST
@ neolodgeism - I'm not even in tech and even I am losing my mind at people not getting that tech backend is not going to be as immediately visible as art assets, and that working with old code is even MORE of a nightmare. Having to explain to people "Neopets built its foundation on the sand, and then built a house of cards out of cards of 300 different dimensions, and now they have to slowly fix things in hopes they can rebuild the foundation on proper land some day, but one wrong move and the whole house comes down" time and time again is driving me insane. I BEG TNT to make an FAQ on this so it can just be linked to!

That said, I do think people have a right to be angry at how much NC there is compared to NP. Like they've recently turned NP pet items into NC pet capsules. It'd be one thing if they kept all the NP items and then ADDED NC caps, but they're actively taking content AWAY from NP players. They keep making NC things, and squeezing more money out of us, but they're not putting in enough NP stuff to justify it. As it is, until they put more NP items into play, I'm not sure I want to spend any money on the game anymore, because one of the reasons I buy NC at all is because the game WAS so F2P friendly like 95% of the time.
by little_seedlings on May 22, 2025 8:24 PM NST
what ever happened to the purge/pet slots? haven't heard anything since it was planned for october 2024
by nir on May 22, 2025 8:33 PM NST
I’m glad they are listening to users about things like top avatar collector and the customization contest, but I’ll believe it when I see it.

I really hope the NC mall revamp includes a way to pause or disable the pet preview. If I visit the mall with an animated custom, the page gets overloaded and becomes unusable.
by meredith_eldridge on May 22, 2025 9:12 PM NST
"35% increase in speeds" and it's me currently having insane lag just trying to feed my pets...
by rowenstarchild on May 22, 2025 9:52 PM NST
I'm just nor even surprised anymore. You can always expect a Convention announcement, paired with terrible decisions.
by androponix on May 22, 2025 11:17 PM NST
That's a lot to take in all at once. Is.. it bad that I just don't.. really care anymore? I'll just.. see what changes when that happens, I suppose.

But good for everyone thrilled by this~!
by apophis324 on May 23, 2025 12:09 AM NST
But if there's a thing that I would like to see properly implemented again, it's alerts. Now I only get News alerts I don't care about, but that won't go away until I've clicked the News tab. Trudy doesn't even show up anymore and any other kind of alert only comes through on new pages IF there is such a useless News alert... How did this even break down?
by apophis324 on May 23, 2025 12:27 AM NST
Well, so much for my dastardly rug-pull plan. Those meddling kids ASKED ABOUT IT.
Curses!
by sacanth on May 23, 2025 12:54 AM NST
Excited for the changes to the nc mall, because it REALLY needed it! Also looking forward to items finally being switched to html5 too.. Now does this include neopet colors? Because my stealthy Gelert is still invisible. Sad that I didn’t see anything about more pet slots…
by reiryokuryuu on May 23, 2025 2:34 AM NST
So many of you are so miserable.
by solarboyaaron on May 23, 2025 2:55 AM NST
I think the current TNT are doing a good job. The site is drastically improved from since I came back in January 2024. There have been tons of improvements, additions, changes. Like, come on people...

Sometimes I realize that Neopets worst enemy are it's own users who demand perfection and lack the ability to see progress.
by flightofjay on May 23, 2025 4:01 AM NST
but did they fix the thing where the site randomly downloads stuff
by raiphantom on May 23, 2025 5:39 AM NST
If any "improving" of the site from NC is for the premium people only.
by jerzeyqueen on May 23, 2025 6:15 AM NST
As a restocker, I'm scared as hell of this. Is this the end? Too baby friendly?
by lbunnyl on May 23, 2025 7:53 AM NST
Right there with ya, @little_seedlings


I get the frustration with the slow/delayed updates and heavy focus on NC & Premium, but it makes total sense..

Despite not agreeing with how they've dealt with the np/rr balance,
overall I'm seeing far more improvements under this ownership compared to the last couple!
They also seem to be catering to user requests more freely.
(even if they seem more prone to breaking things initially,lol)

Not saying there aren't valid complaints and concerns but YIKES!
some folks are way too quick to pick up the pitchforks!


*Regarding the lag..
outside a few bad hang ups here n there, I've noticed a significant improvement!

Wonder what it's based on that not everyone is feeling it..?
by stuffie on May 23, 2025 8:50 AM NST
I'm looking forward to the plot finally returning
by gamergirl33119 on May 23, 2025 9:19 AM NST
I don't use the NC mall at all but I'm glad to see it get updated. The handful of times I've interacted with it have been... frustrating since even before the discontinuation of flash
by mercy_graves on May 23, 2025 10:41 AM NST
I will say that I'm looking forward to the NC mall revamp. I don't buy a ton of NC items but when I do it'll be nice to actually see my pets wearing the outfits I'm trying on. Right now I have to jump over to DTI or Jellyneo just to see how items look, haha!
by artzyzero on May 23, 2025 11:10 AM NST
35% of x isn't much when x isn't very large already, fwiw.
by catriki on May 23, 2025 3:19 PM NST
@little_seedlings - That's an important point, for sure. There needs to be more NP items and more focus on improving NP-only features. The species-specific NC capsules are scandalous to me. Totally scandalous.

@flightofjay - So true. It must be so exhausting and demoralizing to work for Neopets right now. They're doing their best with what they have. It's every bit as important to celebrate progress as it is to be critical of mistakes.

It's a shame some people are still experiencing lag. The improvements I've seen have been quite noticeable. For example, for months I used to not be able to get the site to load at all from midnight to about 12:30 because of everyone trying to check their dailies, etc. and now everything loads totally normally.
by neolodgeism on May 23, 2025 4:42 PM NST
Sometimes I realize that Neopets worst enemy are it's own users who demand perfection and lack the ability to see progress.

---

I don't see how asking for better moderation, less bots and reducing predatory gacha elements is demanding for perfection.
by spongegrundo on May 23, 2025 8:25 PM NST
Between the site being laggy and the hate directed towards non LGBTQ people from users and staff alike and other groups on the internet I am on a break from neopets. I feel like they will be doing a rugpull soon. And i am not finding interest to come back.
by twinkle_jazz on May 23, 2025 10:36 PM NST
@neolodgeism Yeah, I feel like if there was a better balance of non-NC stuff coming out that people would be more forgiving. It's hard to justify buying into the game right now though with how little NP-based content there is being added? And then we get downright insulting cases like the "Watch an ad to get a maximum of 5KNP!" which like, even without the possibility of viruses, is a pittance.

I hope in time they learn how to balance things, and also learn to add in new permanent games with interesting prizes. Though that is way less required than just boosting NP content in general.
by little_seedlings on May 24, 2025 12:54 AM NST
zenopeltis: I won the Wishing Well a few weeks back!

So.. at least there's actual winners sprinkled in there, lol I guess? 🤷🏻‍♀️
by scootypuffjr on May 24, 2025 2:29 AM NST
I mean, is anyone out there still waiting on prizes from the 25th anniversary quests.....? I have a ticket in but nothing has been answered in 15 days. Maybe that could be a priority before speaking on how they're improving other areas. Commit to something, and follow through.. :/
by keiri on May 24, 2025 8:04 AM NST
I finally got it to load, but only had completed 4 tasks lol. Trying to infinitely refresh again. Good luck everyone!
by pawlie_gray on May 24, 2025 2:09 PM NST
The thing with the NC releases is that there are lots and lots of them, but very few new things. They're just recycling old stuff in new capsules. They're not spending any more time on NC wearables than on NP items.

Neo isn't what it once was and I get frustrated (the lag ), but doing my dailies and visiting my side accounts has been a help lately -- the time spent on neo keeps me from watching YouTube videos about current events. I may be way less informed, but I'm a lot less stressed!
by mistyraider on May 24, 2025 2:38 PM NST
i think it all sounds quite promising. in a few places i did notice the faster load times, it's just still laggy compared to other websites.
and i do believe that back-end fixes take longer and are less noticeable, it would be nice to get more concrete info about it but they don't really owe us that info.
ik people aren't as optimistic but i'm happy with this update
by iloveeevee on May 25, 2025 6:29 AM NST
I was thinking back to this update, specifically about the "rugpull" bit, and I've come to the opinion I believe them. Well, not that I didn't before; but the more I thought into it, and the reason why people are saying it, I feel at the very least making a post.

1. I don't think it's a rugpull as a lot of work (and money) has gone into keeping Neopets running; at least more than someone would put into a rugpull. Obviously users aren't happy with the state of the site, but we're constantly getting new content which involves engineers & artists to implement. I think the problem here stems from many people still seeing Neopets as a "small" site made by bored college kids to spend free time with a virtual pet & world. However, though in some ways Neopets sort of tries keeping that energy, the site has grown to be quite large and commercialized that it now needs a company to run it. Before these companies were conglomerates, a big company that owned many smaller ventures: Viacom, JumpStart, NetDragon. But now Neopets is on its own as it was at the beginning, but unlike the beginning it's a big site which needs a big group to run it. What's Neopets to do?

2. Now you're probably thinking I'm about to say that's why we have all the Premium push lately. But no, while the Premium push is part of this, it's not Premium itself that's the goal here. Yes, I'm sure the money from all the Premium stuff there doing has helped a bit, but I don't think Premium alone is going to get TNT the money & resources they need. So why the aggressive Premium push? One word: Investors. Or possibly looking to be bought out entirely and once again owned by a conglomerate. But to get investors/bought out they have to make an honest effort to set Neopets in a position its a money making venture. NC Malll is a big boon, but it was setup to exist as a side feature that a player can ignore or only indulge in once-in-awhile. But wha tthey need to attract big wigs that'll give Neopets a lot of mone
by pikachu315111 on May 26, 2025 4:21 AM NST
But wha tthey need to attract big wigs that'll give Neopets a lot of money is a feature which permeates through the entire site which users would want. Thus Premium, what itself was once a side feature, now being turned to a Neopets+ enhanced service. And while the service is and being more made beneficial to paying players, whenever Neopets is trying to sell itself to investors Premium is now going to get a large segment of time to itself.

3. Of course the current struggle, and a likely pusher of the "rugpull" claim, is the balance between what's part of the "base experience" and what's "paid content. Like a recent development was Pet Days had the species-specfiic wearables all placed in NP shops around the site. But now they've started making a set of species clothing you need to pay for. And it does feel like they're just slicing off what just used to be part of the base experience, especially when they're pushing other NC Mall stuff such as the Prismatics and now the Essences. But circling back to the start, this is a lot of work to put in for it to be a "rugpull". No, instead I think Neopets is essentially getting the Club Penguin treatment, having an enhanced service to attract investors/a buyer.
by pikachu315111 on May 26, 2025 4:21 AM NST

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