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Neopets Affiliate Program

Earlier this morning, an "Affiliates" link silently appeared in the footer of the Neopets Portal.


The link goes to a new Neopets subdomain: affiliates.neopets.com. This has a blurb at the top of the page describing the program, which appears to involve referring people to the Neopets Shop using an affiliate referral link:

Welcome to the Neopets Affiliate Program—your opportunity to earn commissions while sharing the magic of Neopets with your audience! Whether you're a passionate fan or a savvy marketer, this program lets you partner with Neopets to promote exciting products while earning rewards for every successful referral.
Further down the page is an outline of benefits.


There is also a small FAQ section that describes the different affiliate tiers in more detail. Affiliates who refer more revenue will receive a higher commission, as well as additional benefits. (Notably, these benefits seem to confirm a return to SDCC this year!)


There is a form to apply on the page. Filling out the form will create an affiliate account and display a welcome message, though your account appears to still require review by TNT to be fully activated and functional.

At the time of writing, TNT has not formally announced anything, though maybe they will soon; we'll update this post if they do!

There are 24 comments below. Add yours!

"Access to exclusive in-game virtual codes"

Oh no.
by duskshadowbrony on March 21, 2025 7:50 AM NST
Come, work for us... get us money...we give you....... pixels. Yasss
by roshchodesh on March 21, 2025 8:02 AM NST
If JellyNeo starts trying to sell me Neopets merch beyond simply reporting on it, I'm out.
by bacon on March 21, 2025 8:53 AM NST
@roshchodesh That's not really an accurate framing. They get money *too* that's what the commission is.

@bacon really don't think you have to worry about that from us!
by kenny on March 21, 2025 8:59 AM NST JN Staff
Sign me up, I need more ways to show off my neopets collection!
by wlo68 on March 21, 2025 9:16 AM NST
bizarre, honestly.
by sentehisshou on March 21, 2025 9:26 AM NST
They should have thought about this when they priced out the Brazilian NC resellers, am I right? People are willing to buy merch and to support fellow fans in the process, but TNT is doing a good job of driving away the good ones.
by maivry on March 21, 2025 9:34 AM NST
That said, JN Staff - I would be totally fine with you guys being passive affiliates. Rather than putting it in any of the news announcements (yuck) it could be an alternative to direct donations. But if you want to avoid it altogether, I applaud you.
by maivry on March 21, 2025 9:36 AM NST
From my understanding of the page, it's about shop and merch purchases, so... I'm good. If Dom wants to take the IP from game site to toys again, go for it.
by coryldork on March 21, 2025 9:39 AM NST
Should we... should we be worried?
...
I mean.. This doesn't spell the end of the world, so.. it should be fine... But what if we never find out who that second cup belonged to?!
by apophis324 on March 21, 2025 9:40 AM NST
this is actually smart for them to do. gaming influencers could definitely help promote the platform. i don't see a problem here at all and actually think it's overdue.
by freezepop on March 21, 2025 10:24 AM NST
This is like affiliate links for influencers and stuff. If you purchase a Neopets merch item using their affiliate link, they (the influencer) get some money back. Other sites do it allllll the time; any Instagram or TikTok influencer you see promoting items is likely getting an affiliate commission. What I'm NOT crazy about is them offering exclusive codes :/ Some people don't have a social media following... I feel like I'm being a negative Nancy lately but dang. Neo seems to be so oblivious to the concerns of players sometimes
by purrmeister on March 21, 2025 11:04 AM NST
Was about to sign up. Didn't understand the percent sign on the the required TAX write in, so I didn't.
What do you want, my ein, my ssn, my local state tax? Neopets?!
by mistaboohoo on March 21, 2025 11:46 AM NST
john legend clicked this link
by bedomi on March 21, 2025 11:51 AM NST
I'm really happy to see Neopets taking revenue-making opportunities seriously. They need all the money they can get. I hope it bodes well for the future of the site.
by neomaniac24757 on March 21, 2025 12:24 PM NST
So this is for influencers to sell neopet stuff on insta, tik-tok, YouTube, twitch ?
by premium17 on March 21, 2025 12:47 PM NST
Not with the same name as here, but I am one of their first affiliates and was asked via social media account last month cheers everyone
by mr_restocker on March 21, 2025 1:18 PM NST
@bacon
you're right; I did not read it carefully. I'm sorry.
by roshchodesh on March 21, 2025 4:32 PM NST
Lol, with the way neopets has been operating, that 3-8% commission will bankrupt them
by curtiswright on March 21, 2025 6:39 PM NST
this is actually smart for them to do. gaming influencers could definitely help promote the platform. i don't see a problem here at all and actually think it's overdue.

-

I think you forget how many 30-40 year Olds would actually be interested in picking up the game again. Those who would be interested, have already rejoined. Those that are part of the younger audience, wouldn't touch neopets with a 10-foot stick when they have games like Stardew Valley and Animal Crossing.
by curtiswright on March 21, 2025 6:43 PM NST
Honestly I think this is a great idea. If Neopets caught attention of popular influencers, they could promote themselves in social media which is nowadays the best way to attract people to check the site
by blackmalbec on March 21, 2025 7:53 PM NST
Ah, okay, so it is a good thing. Okay!

...except of course that there is still that one rule that you're not allowed to meet off-site.. which this will encourage if popular influenzas start talking about Neopets for the money..
by apophis324 on March 22, 2025 11:25 AM NST
a few times a week, we in the US keep getting some more new announcements / ways for Neo to obtain our rw funds ... why; enough already!

I was majorly overcharged four times n charged a normal fifth time; I am wanting my rw monies stolen back in my rw account!
by oceanblueh2o_7 on March 22, 2025 1:06 PM NST
Being an older Neopets player (in my 70's age wise) I don't understand any of this. I like to customize my pets, do the Quests, play a few games and talk to people on the boards. If I can keep doing that for awhile, then I'm happy. With all the stress going on in the world these days, Neopets is still my happy place and I hope it continues to be. **shrugs**
by kyra514 on March 23, 2025 12:09 AM NST

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