San Diego Comic-Con 2026
Neopets returned to San Diego Comic-Con (SDCC) in 2026. The event ran from July 23 to July 26 at the San Diego Convention Center in San Diego, California. Like last year, Neopets staffed its own booth separate from any merch partner.
Announcement
An official announcement first came on May 12, 2026 as part of the monthly newsletter for May:
We are excited to confirm that Neopets will be returning to SDCC 2026 in July! For our friends on the East Coast...we haven't forgotten you. Save the date, as Neopets will be opening our first-ever pop-up store in New York City from August 21st to August 23rd. Keep an eye on our social media and newsletters for future updates about both events.
Neopets Booth
Neopets was at booth #437 throughout the weekend. This year's booth was beach-themed.
The booth was staffed by a mixed group of TNT members and Community Ambassadors.
L to R: TNT Mili, TNT Aesop, TNT Renesmee, TNT Dom, and TNT Luna
L to R: TNT Luna, TNT Renesmee, and TNT Mili
TNT Dom working the register!
TNT Dom with professional animator Dani Bowman from Netflix show Love on the Spectrum
Merch for Sale
Various pieces of exclusive and non-exclusive merch were available for sale at the booth. A menu near the checkout area detailed the offerings:
Three items were sold as San Diego Comic-Con exlusives. A tote bag was available for $12, a sticker sheet for $10, and an enamel pin for $20.
View on Merch DB »
View on Merch DB »
View on Merch DB »
Fresh Threads Neopet and Stellar Sprites Faerie blind box pins were available for $10 each. Fresh Threads keychains were also available for $10 each. The Illusen & Jhudora Necklace Set and Bracelet Set were both available for $20 each.
The official Neopets colouring book was available for $16, and the official Neopets cookbook was available for $25.
View Colouring Book on Merch DB »
View Cookbook on Merch DB »
Tarot decks were available for $23 each.
View on Merch DB »
Switch 2 cases by CptnAlex were available for $28, though had sold by Friday! Neopets Mega Mini Games Collection for the Switch and PS5 were available for $30 each.
Neopets Monopoly: Legacy Edition was available for $50 each. Although these have been available for preorder on the Neopets Shop since December 2025, those preorders had not yet shipped, meaning this was the first opportunity to obtain it physically.
Partner Booths
Several official Neopets merch partners also attended.
What's Your Passion Jewelry
What's Your Passion Jewelry (WYP) was at booth #1129 with a variety of Neopets merch, convention-exclusive and not, in addition to offerings from some of their other licenses.
Televisions at the booth displayed some Neopets designs among other licensed brands.
The Neopets logo was included among others.
A full menu of Neopets merchandise was displayed along the side of the booth.
Small posters displayed WYP's Neopets SDCC exclusives.
Merch for Sale
WYP offered a variety of SDCC-exclusive pins, though they were also available to order online during the convention dates.
WYP SDCC 2026 Exclusives in Merch DB »
They also introduced some new pins at SDCC that remained available afterward. Many of their standard pin offerings were also available.
A selection of Neopets jewellery was available.
A selection of Neopets lanyards was available.
A selection of Neopets ornaments was available.
Upper Deck
Upper Deck (UD) was at booth #307 with products from the expanding Neopets Battledome TCG.
A full outer wall of the booth was dedicated to the Battledome TCG.
A display case showed cards from the recently released Curse of Maraqua expansion.
An inner wall advertised Upper Deck's game play area.
A free flyer advertising the Battledome TCG was available at the sales counter.
Card Yourself
Upper Deck's "Card Yourself" activation to put your photo on one of their trading card frames returned again this year. Two Neopets backgrounds were available based on the recently released Curse of Maraqua expansion.
The inside wall of the photo area also featured graphics for the Fishing Vortex Starter Deck.
Merch for Sale
TCG Play Area
Upper Deck had an area in room 15AB of the games mezzanine to host introductions to the Battledome TCG game. The area was set up on Thursday, Friday, and Saturday during exhibit hall hours.
Monogram International
Monogram International was at booth #3645 selling an SDCC exclusive box of figural bag clips for $25 and limited to 200 units. Although the box was exclusive, the clips inside will be available as part of a blind box releasing in December.
UCC Distributing
UCC Distributing was at booth #5613 with the Jumbo Baby Lupe Plushie for $29.99. Although it was marketed as an SDCC exclusive, it was previously available at Epic Drops and Walmart.
Stylin' Online
Stylin' Online was at booths #5029, #1222, #1321, #5545, and #415. They offered a throng of merch for various licenses, one of which is for Neopets. The mystery box contains five items and sold for $70.
Build a Beach Party Stamp Rally
Throughout the weekend, Neopets offered a "rally card" where attendees can get stamps from Upper Deck, the Upper Deck play area, and What's Your Passion.
Completed cards could be turned in at the Neopets booth to receive a Rare Item Code. The code could be redeemed at Grundo Warehouse for the below item. A Neofriend's username could also be written on the completed card, and they would also receive the item at some point after the weekend.
SDCC 2026 Stamp Rally Prize
Community Meetup
A TNT-endorsed community meetup was hosted by four Community Ambassadors: lilangel, earthlingdreamz, skippy263, and macosten. The meetup took place on Wednesday, July 22, from 9pm to 11pm at the Beetlejuice Room in Arcade Monsters at 704 J Street. There were no formal activites, just mingling with other Neopians!
All attendees were offered a Rare Item Code that could award one of the following items:
The room was decorated with various standees of Neopets and Petpets.
Although not officially hosted by TNT, several TNT members attended!
L to R: TNT Renesmee, TNT Dom, TNT Aesop, and TNT Luna
The Void Within Signing Event
On Saturday, July 25, from 5–7pm, TNT hosted a signing with two TNT members with significant involvement in The Void Within plot:
- TNT Aesop: Senior Narrative Designer, responsible for much of the lore and story.
- TNT Weirdough: Lead Narrative Artist, responsible for much of the art direction.
- TNT Clammyhand: Art Lead, responsible for much of the art itself.
All merch purchases on Saturday received a free The Void Within promotional print for the signing.
An example signed print!
L to R: TNT Clammyhand, TNT Weirdough, TNT Aesop
Even TNT Dom got a signed print!
The line got quite long!
Interview with TNT Dom
On Friday afternoon of the convention, Jellyneo had the opportunity for an interview with Neopets CEO Dominic Law a.k.a. TNT Dom! We discussed his priorities and focus, reflected on the year since our last interview, and the proliferation of Neopets partnerships. Dom shared his thoughts on brand strategies, team communication, and what's next for Neopets!
Read the Interview »
JN admin Kenny with TNT Dom before and after the interview!
Cosplayers
Did you attend SDCC 2026 in Neopets cosplay? We'd love to feature you!
Send us a link to a picture and, if you want, a name you'd like to be credited by.
As is typical with comic-con style conventions, many attendees came in cosplay, including some in Neopets-themed cosplay!
Tigris_Types as Bree
This page was written by JN Staff and last updated on July 30, 2026.
