Pocket Gamer Connects San Francisco 2025
Pocket Gamer Connects (PGC) San Francisco took place in San Francisco, CA, on March 17-18, 2025, at the Moscone Center.
Unlike many other conventions that Neopets attends, PGC is more of an "industry" conference, meaning most attendees are there on professional business. The conference tends to focus on mobile gaming and indie games. Neopets was not an exhibitor at this conference, but Neopets CEO Dominic Law attended to give a presentation as part of the conference's "IP Unlocked" event track.
Neopets Presentation
We are seeking more information about this presentation! Although it was recorded, the recording is not publicly available. If you have a recording, slides, pictures, or any other information at all about this presentation, please
let us know!
This image of Dom giving his presentation was shared afterward on the Neopets Facebook page.
Neopets hosted a speaking session on Tuesday, March 18, from 2:40pm to 3:00pm. The title of the session was "Reviving A Legacy Brand – How Neopets Is Evolving For A New Generation Of Gamers". The official description was:
Neopets has captured the hearts of millions since its launch in 1999, fostering a vibrant online community with over 150 million players worldwide. Following its restructuring in 2023, the brand has embarked on a bold transformation to reconnect with its core audience while adapting to the evolving gaming landscape. With a renewed focus on player engagement, storytelling, and modern gameplay, Neopets is evolving to meet the expectations of today's players.
Neopets CEO Dominic will share the game's 25-year journey and unveil its long-term vision to blend the charm of early internet gaming culture with a modern focus on emotional well-being. He will discuss efforts to create meaningful experiences by exploring themes of adulthood, mental health, and relationships while embracing Neopets' role as a virtual companion. The session will also include a focus on securing global deals with notable partners, storytelling innovations, and a commitment to delivering mobile-friendly experiences through upcoming game titles and updates to their classic site – Neopets.com.
He will further explore the challenges of revitalizing a legacy brand in an increasingly competitive gaming industry. By balancing authenticity with innovation, Neopets is not only preserving its nostalgic charm but redefining gaming as a space for connection, creativity, and community-driven initiatives.
As Neopets continues to evolve, it remains committed to creating an engaging world that go beyond traditional gameplay. Dominic will share how the brand is fostering a space where players can grow, build meaningful relationships, and find companionship in a virtual world that adapts with them. By embracing deeper themes and innovative storytelling, Neopets continues to demonstrate that games can be more than just play – they can be a source of comfort, inspiration, and lasting impact.
This page was written by Kenny and last updated on June 3, 2025.
