Las Vegas Licensing Expo 2025
Neopets attended Las Vegas Licensing Expo, which ran from May 20-22 in Las Vegas, Nevada, at the Mandalay Bay Convention Center. This the second appearance for Neopets at Las Vegas Licensing Expo, returning again after attending 2024. Las Vegas Licensing Expo is an industry trade show for companies, big and small alike, to showcase their brands and seek potential licensing deals.
This was the first licensing event Neopets attended since announcing their new partnership with U.S.-based licensing agency Evolution, who was also in attendance.
The pictures in this recap are all courtesy of TNT members, or taken from Neopets social media pages.
Exhibitor Information
Neopets described itself in its exhibitor profile as:
Neopets is an immersive, online virtual pet game in which players can adopt, customize, and interact with Neopets in the vast world of Neopia. At Licensing Expo we're seeking to connect with other companies to discuss the potential for mutually beneficial collaborations.
Known for its multi-generational, passionate community, Neopets offers players a vast world of storytelling, collecting, pet care, and exciting social gaming experiences. Since its launch in 1999, Neopets has galvanised unique adventures, games, stories, and challenges for over 150 million players worldwide.
The profile image used by Neopets in the exhibitor listing
According to the exhibitor listing, Neopets identified itself as a "Brand owner / Licensor / IP owner." They specifically listed interest in the following categories:
- Top Priority: Video Games & Apps
- Consumer Electronics / Software / Hardware
- Footware
- Food & Beverage
- Health & Beauty
- Housewares / Home Furnishing / Decor
- Location-Based Entertainment / Attractions / Live Events
- Music
- Promotions / Incentives
- Sporting Goods / Outdoor
- Stationery & Paper Goods
- Toys & Games
- TV / Video / Film / DVD / Streaming Media
In other words, Neopets wanted to partner with companies to produce merchandise, create pop-up events, or even make a TV show. Throughout the event, they were able to meet with dozens of companies in many of the above industries.
Booth
The Neopets booth served as a hub to meet with potential licensing partners and display exemplary past and present Neopets merchandise.
Merch Display
To aid discussions and entice potential partners, Neopets had many past and present merch items on display.
The upcoming Monopoly game
View on Merch DB »
Recent Neopets books alongside long-ago food promotions
View Neopets: The Official Colouring Book on Merch DB »
View Neopets: The Omelette Faerie on Merch DB »
View Islandberry Crunch Cereal on Merch DB »
View Happy Meal Box on Merch DB »
Some plushies, jewelry, and tarot cards underneath the paper products
View Void Faellie Plushie on Merch DB »
View Anniversary Aisha Plushie on Merch DB »
View Pink Cybunny Plushie on Merch DB »
View WYP Jewelry on Merch DB »
View Tarot Cards on Merch DB »
An as-yet-unreleased Baby Aisha plate; a similar set was on display at last year's LVLE!
View Anniversary Aisha Jumbo Plushie on Merch DB »
TNT Attendance
TNT posed for a couple of group photos on the final day!
The three leftmost are from Neopets licensing agent Evolution, while the two rightmost are from TNT
Neopets CEO Dominic Law (right) with other TNT and Evolution
This page was written by Kenny and last updated on June 2, 2025.
