San Diego Comic-Con 2025
Neopets returned to San Diego Comic-Con (SDCC) in 2025. The event will run from July 24 to July 27 at the San Diego Convention Center in San Diego, California. Like last year, Neopets will staff its own booth separate from any merch partner.
Two graphics used by Neopets on their social media to promote their appearance at the show!
Announcement
When the Neopets Shop Affiliate Program launched on March 21, 2025, the listed perks included access to "San Diego Comic-Con after-party (July 2025)."
An official announcement did not come until May 22, 2025 as part of the newly-launched monthly update for May:
Neopets at SDCC 2025
Join us from July 24-27, 2025, at San Diego Comic-Con with a new display on the show floor, an exciting merchandise lineup, new collaborations with partners, and an exclusive meetup for Neopets convention attendees.
The announcement was then featured in the official SDCC blog a couple days later on May 24.
Neopets Booth
Neopets was at booth #534 in this year's edition. The booth did not have any particular theme—other than, of course, Neopets! The booth was staffed by a mix of TNT members (Dom, Akeelo, Dragon, Mayo, and Renesmee) and ambassadors (Dawn, Joe, Kay, and macosten).
One side of the booth was used as a sales counter, both to display merch and conduct transactions.
TNT Renesmee with some customers
Directly underneath the counter was some artwork of Neopets in Neopia.
Some backlit artwork above and adjacent to the sales counter featured some rainbow and Nova-themed items.
The top features art from the Flying Rainbow Nova Trinket, available from a code from the SDCC25 LE Neopia Set available for sale!
Directly to the left of the sales counter, where TNT was able to enter/exit the booth, was art of some Hasees and Neggs.
The side of booth directly next to the sales counter featured a backlit wall with the Money Tree and some Petpets, along with a shelf displaying some of the larger merch for sale.
Just next to the money tree shelf was another table for displaying some of the smaller merch available for sale.
A backlit wall adjacent to the booth was available for photo ops:
The artwork uses or references several actual items from Neopets.com:
Photo Op Wall Item Inspirations
The Usul is also wearing references to actual Team Pins from Neopets merch partner Geekify:
A banner next to the wall advertised Neopets social media.
Behind the booth was a large piece of artwork featuring various Neopets with the 25th anniversary logo.
Perpendicular to this were a pair of door-walls hiding some additional merch storage.
Merch for Sale
Various pieces of exclusive and non-exclusive merch were available for sale at the booth. A menu near the checkout area detailed the offerings:
An SDCC 2025 exclusive art print illustrated by Anthony Conley was available for $15. This was limited to 500 pieces.
View on Merch DB »
An SDCC 2025 exclusive Neopia Set with two pins and a lanyard was also available for $30. (Although made by What's Your Passion, it was sold at the Neopets booth rather than the WYP booth.) It was also available online from WYP during the convention dates.
View on Merch DB »
Multiple items which had launched on the Neopets shop were available in person. The Chibi Pins were $8 each, Baby Fruit Keychains were $7 each, and 25th Anniversary Magnets were $6 each. These products also, for the first time ever, included a Rare Item Code.
View keychains on Merch DB » View pins on Merch DB » View magnets on Merch DB »
A large Wonderland tote bag was available for $10.
View on Merch DB »
Additional Worlds of Art bags were available for $15.
View on Merch DB »
Stickers featuring various Neopets, Petpets, items and places were available for $5 each. It was advertised there would be 22 styles, but only 10 were actually made.
Aisha on Merch DB »
Kauvara's Shop on Merch DB »
Rainbow Pool on Merch DB »
Faellie on Merch DB »
Neggs on Merch DB »
Kadoatie on Merch DB »
Shoyru on Merch DB »
Meepit on Merch DB »
Kacheek on Merch DB »
Stamp on Merch DB »
Three different SDCC 2025 exclusive sticker sheets were also available for $8 each.
Additionally a Baby Fruit Pets Sticker Pack with 12 stickers was available for $10.
View on Merch DB »
An SDCC 2025 exclusive USB lanyard was available for $15, and limited to 300 pieces.
View on Merch DB »
Neopets: The Official Tarot Deck (Faerie Edition) was also available for $22, along with Neopets: The Omelette Faerie for $14. NeoHoods were available for $30 each. The Void Within/25th Anniversary con bag that debuted last year returned for the same price of $10.
New this year, purchasing any merch at the Neopets booth would award a free card containing a code starting with SD15 for an exclusive new stamp.
Free with Purchase Exclusive Prize
Freebies
In addition to items for sale, some things were available for free!
There were fliers advertising the Neopets Battledome TCG.
For proof of engaging with Neopets social media, attendees were granted a card containing a code starting with SD11 for an exclusive plushie.
Social Media Interaction Exclusive Prize
Wheel of Excitement
Also available as a sort of freebie: the Wheel of Excitement! The Wheel was intermittently available throughout the weekend for visitors to spin.
Landing on "Prize" would get you an exclusive SDCC 2025 Postcard. The artwork for this postcard was based on a one-of-a-kind print that was raffled off at SDCC 2011!
View on Merch DB »
Landing on "Sticker" would get you an exclusive Shoyru sticker.
View on Merch DB »
Landing on "Virtual Code" would get you a code card. These cards had codes starting with SD12 redeemable at Grundo Warehouse, randomly awarding one of the below exclusive items:
Wheel of Excitement Prize
Receive an item not listed here? If you spun the wheel and won something not listed above, please
let us know!
Beeg Aisha Appearance
On Saturday, July 26, Beeg Aisha made an appearance for photo opportunities!
Beeg Aisha leaving the booth with Battledome Ambassador macosten.
Beeg Aisha taking photos with the crowd.
Beeg Aisha taking photos with Ambassador Liaison Kay & Battledome Ambassador macosten (left) and with Neopets CEO TNT Dom (right).
Partner Booths
Several merch partners of Neopets also had Neopets merch available at their own booths.
What's Your Passion Jewelry
What's Your Passion Jewelry (WYP) was at booth #1129 and offered a variety of Neopets merch, convention-exclusive and not, in addition to offerings from some of their other licenses.
Merch for Sale
WYP offered a variety of SDCC-exclusive pins, though they were also available to order online during the convention dates. They also introduced some new pins at SDCC that remained available afterward. Many of their standard offerings were also available.
WYP SDCC 2025 Exclusives in Merch DB » WYP SDCC 2025 Non-Exclusives in Merch DB »
Upper Deck
Upper Deck (UD) was at booth #307 and offered products from the expanding Neopets Battledome TCG.
Cards from the recently released Champions of Meridell set and upcoming War for the Obelisk set were on display.
While Jellyneo was visiting the booth, Upper Deck filmed a promo for the War for the Obelisk set!
Merch for Sale
Upper Deck offered the TCG starter decks for $20 each. Booster boxes (containing 24 booster packs) from all three released sets were available for $90, as well as a 25th Anniversary Celebration Box for $100.
The official Battledome binder was available for $40. Playmats were available for $25 each.
Deck Boxes were available $40.
Some closeups of the Jhudora deck box!
Card Yourself
Once again, Upper Deck also offered a brand activation where you could get your own picture on an Upper Deck trading card! Several card backgrounds were available to choose from, including the Neopets Battledome TCG.
You can see the two Neopets options in the bottom left corner. The example card is featuring an Upper Deck employee!
TCG Play Area
Throughout the weekend, Upper Deck hosted a Neopets Battledome TCG play area in the card and board games in board + card game mezzanine room 15AB. Upper Deck staff were available to teach and discuss the game, and playmats and starter decks were available to borrow.
Upper Deck's Bobby Coovert, the Neopets Battledome TCG Product Manager, with a sign for the area.
Anyone who stopped by the area was able to take an OBL season 1 promo pack!
View on Merch DB »
UCC Distributing
UCC Distributing was at booth #5613.
Merch for Sale
UCC Distributing offered a large array of items from their various partners, but a limited offering of three for Neopets: SDCC 2025 exclusive baby plush bags for $29.99 each. Unsurprisingly, the options were Aisha, Kacheek, and Shoyru.
View on Merch DB »
A limited number of bags were made available each day of the convention.
UCC Lottery Mechanics
In order to ensure effective crowd and line control as well as (somewhat) equitable access to items, attendees needed to make a reservation through the official SDCC exclusives portal to purchase from UCC Distributing. These reservations are allotted to interested attendees using a random lottery system.
The reservation guaranteed a date and time that an attendee could make a purchase from the UCC Distributing booth, but did not guarantee any particular item. Thus, due to the limited number of plush bags available each day, an attendee would have to be lucky enough to get a reservation early enough in the day to purchase one prior to them selling out.
The full details of this process can be found on the Official SDCC Exclusives Portal FAQ.
Stylin' Online
Stylin' Online was at booths #5029, #1222, #1321, #5545, and #415. They offered a throng of merch for various licenses, one of which is for Neopets. The mystery box contains five items and sold for $70.
View on Merch DB »
Kickoff Party
Neopets hosted a kickoff party after the first day of the convention on Thursday, July 24, from 8pm-1am at Rooftop Bar – Tequila Del Cielo in the Gaslamp Quarter. The rights to admission were granted in advance via a lottery system with tickets costing $30 to attend.
Decor
The venue was decorated with various pieces of Neopets decor.
A Neopets 25th Anniversary Edition Aisha Jumbo Plush greeted attendees at the entrance. It was placed next to two prop books from the upcoming Neopets Tabletop RPG.
A large, Neoquest-themed banner was available for photo ops.
Standees of iconic Neopets characters were placed around the venue.
Another large banner featuring the Altador Colosseum was placed behind the food buffet.
The bar's full menu was available, but three of their offerings were rebranded with a Neopets theme!
Tables were strewn with Neopets Tabletop RPG postcards and disposable cameras. We're not sure what TNT will ultimately do with the photos!
Guest Book
A spiral-bound book with pages for each Neopets species was available as a guest book for signing (and drawing)!
Photo Booth
Cielo's photobooth was set up with a custom Neopets screen, and printed on a custom Neopets sheet.
zomglol, the host of the San Diego Birthday Bash, demoing the photo booth!
Quest
All attendees were given a quest card upon entering.
Attendees could get their card marked by TNT and some helpers by completing fun activities around the party!
- Draw an Aisha from memory in Battledome Ambassador macosten's sketchbook.
- Win a round of Dueling Decks with Merch Ambassador Joe.
- Find the locations of five KeyQuest keys hidden around the venue for Bree.
- Find Princess Lunara hiding behind her umbrella.
- Discover the "Mystery Pic" in the photo booth and give it to King Skarl (cosplayed by the host of the San Diego Birthday Bash).
After completing each quest, the quest card would be marked off. Once all five quests were completed, the card could be turned in for a special SDCC 2025 Kickoff Party Code Card. These cards had codes starting with SDT1 redeemable at Grundo Warehouse, randomly awarding one of the below exclusive items:
Kickoff Party Quest Code Items
Interview with TNT Dom
On Sunday morning of the convention, Jellyneo had the opportunity for an interview with Neopets CEO Dominic Law a.k.a. TNT Dom! We discussed his day-to-day responsibilities, reflected on the two years since the start of the "New Era," the challenges of steering the brand, and how TNT is balancing modernization with nostalgia. Dom shared his candid answers on revenue strategies, community trust, and what's next for Neopets!
Read the Interview »
JN admin Kenny with TNT Dom before and after the interview!
Cosplayers
Did you attend SDCC 2025 in Neopets cosplay? We'd love to feature you!
Send us a link to a picture and, if you want, a name you'd like to be credited by.
As is typical with comic-con style conventions, many attendees came in cosplay, including some in Neopets-themed cosplay!
This page was written by JN Staff and last updated on September 6, 2025.
