Neopets first announced they were attending gamescom asia (stylized with all lowercase letters) on September 18th when they were included on the agenda for the conference.
gamescom asia took place at the Suntec Convention & Exhibition Centre in Singapore on October 17th through 20th, 2024.
Most photos and notes below are courtesy of Jellyneo user incandescentstorm! We have also included a few details from official Neopets social media.
Neopets Booth
The Neopets booth featured a massive backdrop banner celebrating the upcoming 25th anniversary of Neopets.com as well as future merch. In addition to selling Neopets merch, it served as a hub to learn more about Neopets.com, Tales of Dacardia, Faerie Fragments, and World of Neopia.
Some additional detail was included in panels above the booth frame.
A Soup Faerie cosplayer was often positioned in front of the booth as a photo op.
Merch for Sale
A number of official merch items were on sale at the Neopets booth, some for the first time ever!
gamescom asia 2024 saw the debut of blind box mystery plushies, which were on sale for $33 SGD (roughly equivalent to $25 USD at the time). These were limited to 50 units each day of the convention, for 200 overall. Each plushie comes with a special rare item code for one of the below goodie bags.
Finally, a special "Limited Premium Starter Bundle" was available for $55 SGD (roughly equivalent to $41 USD at the time). These bundles included one NeoHood and one key clip plushie, representing a $2 SGD discount over buying them separately. The bundle also came in a special box.
The stickers, postcard, and pen pictured here were not included in the bundle. View Box on Merch DB »
Anybody who purchased over $45 SGD of merch also received a free Void Within tote bag.
A real-life Wheel of Excitement was available throughout the weekend, offering a prize based on your spin! All purchases of $25 SGD or more earned a free spin.
Landing on a "Prize A" slot won you a Void Within tote bag.
Neopets Chief Operating Officer (COO) Darren Lam participated in a panel entitled "Level Up Your Brand: The Power of IP Collaboration & Transmedia in Gaming". He was joined on the panel by Taewon Yun, Senior VP & Head of Game Strategy at NCSoft; Justin Scarpone, EVP & Global Head of Transmedia at SEGA; and Amir Ghareaghadje, VP of Brand Marketing at CD Projekt Red. The panel took place on Thursday, October 17, from 11:20am to 12:00pm.
Neopets COO Derren Lam (right) speaking next to Justin Scarpone (left) and Amir Ghareaghadje (center)
Derren Lam, Chief Operating Officer at Neopets, oversees the strategic direction of the company and ensures operational excellence. Previously, in his role as Chief Growth Officer, he spearheaded Neopets' global expansion and brand strategy, enabling the brand to reach new audiences and drive innovation within the gaming industry. His approach to brand partnerships continues to shape Neopets' future, transforming the company into an entertainment powerhouse. With extensive experience in cost-effectively achieving business objectives, as well as driving engagement and business growth across various industries and global markets, Derren brings a wealth of expertise to his current roles.
Uncover the relationship between IP collaboration, transmedia, and brand strategy in fostering brand expansion, accessing new audiences and driving innovation in the ever-evolving gaming landscape.
Explore the creative process behind successful brand strategies, pushing the boundaries of immersion and interactive experiences, and bridging cultural gaps when integrating other pop culture elements in gaming narratives.
The global impact: Explore how cross-media collaborations shape pop culture trends, influencing the tastes and preferences of fans worldwide and shaping the future of entertainment.
Future trends and opportunities: Discuss emerging trends and potential growth areas.
Neopets COO Interview
Derren Lam sat down for a ~10 minute press interview with Bernardo Candeias from Candey Studios.
Official Recap Videos
Neopets COO Derren Lam speaking in his panel was featured in a highlight video of the "business" side of the convention posted by gamescom asia during the convention.
The next day, Neopets was featured again in a highlight video of the "entertainment" side of the convention posted by gamescom asia during the convention. Neopets is shown at the :22 mark.
This page was written by Kenny and incandescentstorm and last updated on November 24, 2024.
The Void Within plot is taking a break! All point gathering activities are on hold until "early 2025" according to TNT. Stay tuned to JN, we'll announce when a more firm return date is provided.
Long before the current Yifang Fruit Tea and tsun scoops promotions, Neopets-themed chilled treats were available at smoothie giant Jamba Juice. Check out our retrospective:
