Brand Licensing Europe 2024
Neopets attended Brand Licensing Europe (BLE) 2024, which ran from September 24-26 in London, UK, at the ExCeL London exhibition centre. The expo is run by the same organization that runs the Las Vegas Licensing Expo that Neopets also attended in May. Brand Licensing Europe is an industry trade show for companies, big and small alike, to showcase their brands and seek potential licensing deals.
We are seeking more & better content for this recap! Jellyneo did not have staff available to attend BLE 2024, so this guide is based on social media posts and contributions from those who did. If you have any photos, videos, or notes to enhance our guide, please
contact us with link(s) to the media and a name you would like to be credited by!
Exhibitor Information
As an exhibitor at the event, Neopets had to fill out a profile describing themselves and their intentions for the event.
Their profile was:
Neopets is an immersive, online virtual pet game in which players can adopt, customize, and interact with Neopets in the vast world of Neopia. At Licensing Expo we're seeking to connect with other companies to discuss the potential for mutually beneficial collaborations.
Known for its multi-generational, passionate community, Neopets offers players a vast world of storytelling, collecting, pet care, and exciting social gaming experiences. Since its launch in 1999, Neopets has galvanised unique adventures, games, stories, and challenges for over 150 million players worldwide.
Neopets stated they were looking for licensing deals in the following categories:
- Video Games & Apps (listed as their top category)
- Consumer Electronics / Software / Hardware
- Fashion & Apparel
- Food & Beverage
- Footware
- Health & Beauty
- Location-Based Entertainment / Attractions / Live Events
- Pet Products
- Promotions / Incentives
- Sporting Goods / Outdoor
- Stationery & Paper Goods
- Toys & Games
- Travel / Leisure
Neopets Booth
TNT staffed a booth at stand D179 towards the center of the hall in the "Characters and Entertainment" zone.
Neopets was in some esteemed company nearby!
A folder with licensing information was available as a handout.
Merch Display
TNT had an impressive display of merch, both currently available and prototypes.
Prototype Merch
All merch pictured are considered works in progress! The final products, if they ever come to market, may end up looking much different.
New Prototypes
A few prototype items made their debut at BLE 2024.
Various shapes and styles of luggage were displayed.
Various pieces of dishware featuring baby Neopets were displayed, including plates, bowls, and water bottles
What looked to be dog leashes in the four basic Neopet colours were displayed.
A Neopets-branded keyboard and mouse were on display.
An oversized version of the 25th Anniversary Shoyru Plushie oversaw the booth.
Don't talk to me or my son ever again!
Finally, an apron featuring baby Neopets was hung on the wall.
Returning Prototypes
Some prototypes on display had been shown at previous events. We've used photos from those events since we have higher quality photos of them!
A pair of Aisha sneakers was displayed, previously shown at Las Vegas Licensing Expo 2024. It features a print of converted Aisha poses of the following colours: Yellow, Pink, Blue, Plushie, Cloud, Maraquan, Faerie, and Darigan. If you look closely behind the laces, you can see an Aisha Collar on the tongue of the shoe!
A celebration Kacheek and Kougra were on display, previously shown at San Diego Comic-Con 2024.
Two celebration Petpets, a Doglefox and a Faellie, previously shown at San Diego Comic-Con 2024, were on display.
Void-coloured versions of Aisha and Faellie plushies were on display, previously shown at San Diego Comic-Con 2024.
Finally, a pair of of fluffy Cybunny and Grundo sleeping masks were displayed, previously shown at Las Vegas Licensing Expo 2024.
Existing Merch
Some items already released for purchase were also on display. These included:
Merch Images
As part of their entry in the digital exhibitor listing, TNT included some images of prototype merch.
This Baby Cybunny eyemask is different than the one displayed on the shelf.
This t-shirt is never-before-seen!
While the Neopets eShop offered two styles of phone cases at the time of the expo, neither featured these anniversary designs.
The listing also included some images of already-released merch.
Starter decks and booster packs from the Upper Deck Battledome TCG
TNT Attendance
TNT shared some photos of them at the booth on their LinkedIn page!
TNT Zeke (second from left), TNT Celeste (second from right), and Tiger Catcher (far right) with a couple other TNTers
This page was written by Kenny and last updated on September 30, 2024.
