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- Posted by Dave
- Posted on July 26, 2007, 4:31 pm NST
Thanks to our Google News Alerts, we've received some more details on the book deal that Neopets has signed with publisher HarperCollins.
According to the story, there will be two illustrated novels (presumably for younger readers), a book with games and puzzles, a how-to-draw book, and a field guide for the Neopets site. They also mentioned that these are only the first in the line of books that HarperCollins and Neopets hopes to publish.
Each book will also come paired with a Rare Item Code of sorts to redeem at Grundo's Warehouse. Kyra Reppen, the current CEO of Neopets, has this to say remarking about special unlockable areas that will be unlockable with the books.
"It's exciting to bring Neopets, a digital first brand, to the publishing platform offering our audience new ways to interact with the virtual world, its characters and storylines," said Kyra Reppen, senior vice president and general manager of Neopets. "Not only will we be expanding the virtual world to include books, but will also include unique connections between the books and the website that unlock special features to further enhance the Neopets experience for readers."
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