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NetDragon Acquires JumpStart
  • Posted by Dave
  • Posted on July 4, 2017, 8:56 pm NST

Earlier today, JumpStart, and by extension Neopets, has been purchased by a company called NetDragon. The company is based in China and develops massive multiplayer online games and mobile apps. Like Neopets, it was founded in 1999.

According to the press release, the acquisition was primarily to acquire IP (intellectual property) rights:

The excellent management team led by David Lord, CEO of JumpStart, has built very impressive and popular educational games that are extremely valuable additions to NetDragon's product offerings. Through this acquisition, we will tap into their excellent relationship with DreamWorks and utilise their IPs to enhance our existing products. We believe this strategic acquisition will open up tremendous opportunities for both NetDragon and JumpStart to offer innovative and world-class learning products to our users.

Neopets is also mentioned as an important brand:

Over the years, JumpStart has created numerous successful own-branded games such as JumpStart®, Math Blaster® and Neopets®. Neopets® in particular has recorded over 75 million registered users.

David Lord, JumpStart's current CEO had this quote included in the press release:

"We feel privileged to become a part of an organization that has such passion about education and expertise in building business through online technologies platforms. We believe JumpStart's existing products and related IPs complement NetDragon's products and services extremely well. We look forward to working with such a talented and passionate team," said David Lord.

This is all the information we have right now. Considering that NetDragon has experience with building online games, and building communities around those games, this could be a positive for Neopets, especially given the strong nostalgia appeal that the Neopets IP has in the USA. The press release also mentions that JumpStart will operate as a subsidiary to NetDragon, which probably means business as usual for the time being.

We'll keep this post updated with anymore information that comes to light over the next couple days.

In the meantime, you can read more about NetDragon below:

UPDATE: An announcement was added to the TNT board on July 6th around 2pm confirming the acquisition and expressing excitement for the future:

Hi Ya'll!!

Scrappy here. I know there's been a lot of talk about this acquisition so I'm here to set the record straight. Yes, Jumpstart has officially been acquired by NetDragon but there is no reason to worry. We are very excited to be a part of the NetDragon family! This will lead to great things for Neopets in the future and it is something all of us here at TNT are very excited for!

That's all I have for ya! Enjoy this lovely summer day in Neopia

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